Cheryl Starr CFP®

Financial advisor

Hi, I’m Cheryl Starr—a Delaware native with a deep-rooted passion for helping people make smart financial decisions that protect what they’ve built and empower what’s ahead.

With over 20 years in the financial services industry, I’ve worked across tax preparation, process development, and comprehensive planning. I’m a CERTIFIED FINANCIAL PLANNER™ professional and am enrolled to represent taxpayers before the IRS. This well-rounded expertise helps me see the full financial picture and craft strategies that are as practical as they are personalized.

At Affinity Wealth, I believe financial planning is a journey, not a destination. I work especially well with small business owners and professionals who are juggling the demands of career and family life while striving to make thoughtful financial decisions. Whether you're navigating growth, transition, or simply seeking clarity, I’m here to guide you with insight and care.

When I’m not collaborating with clients, you’ll find me on the tennis court, hiking local trails, or paddleboarding our nearby waterways. This balance between analytical focus and active living influences how I plan—with precision and a deep appreciation for what makes life fulfilling.

I hold a FINRA Series 66 license and earned my degree from the University of Delaware. Now living in Landenberg, PA with my husband and two children, I know firsthand how valuable it is to have a trusted financial partner who pays attention to the details—so you can stay focused on what matters most.

Let’s connect and start building the financial clarity that gives you freedom to live fully today—while preparing confidently for tomorrow.